Managing crises in the digital age
Social media platforms were a hive of activity on Tuesday, with Netizens posting photos and videos of the fire that ravaged the intensive care unit of Sultanah Aminah Hospital (HSA) in Johor Baru. Six ICU patients perished in the fire and one hospital employee was reported to be badly injured. Within minutes, the country got wind of the incident when the posts went viral on Facebook, Twitter and WhatsApp. My friends were sharing the same photos on Facebook and WhatsApp. Some, in fact, did not click the share button for other people’s postings, but instead copy and pasted the photos on their own social media accounts as if the photos were theirs. When I was told “... you got no idea how the ground zero look alike (sic)” on WhatsApp by a local youth leader, I didn’t want to burst his bubble. He was excitedly sharing on WhatsApp the same photos that I saw on Facebook. I should have told him that I didn’t need to be there to know what was happening. I was following the ...